Job Description

What we are looking for

• Someone who has a strategic and analytical mind, with the ability to execute a multi-channel marketing campaign in a B2B environment.
• An experienced marketing manager who has passion and ownership of his/her marketing campaigns, strives to deliver and constantly thinks of how to engage the customers effectively.Responsibilities
• Develop, manage and deliver a multi-channel marketing campaign, from online to offline
• Build our brand, engage the customer, and grow the tradeshow
• Lead the management of PR and ensure it integrates into the marketing campaign.
• Collaborate and communicate effectively with industry players such as media partners and trade associations
• Measure and analyse marketing campaigns to improve marketing effectiveness
• Support the sales team to drive space sales, sponsorship and digital revenue
• Manage the marketing budget and timeline effectively
• Suggest/create onsite experience and features that enhance the customer journey and effectively communicate to the audience
• Evaluate customer feedback, market conditions and competitor data to develop a deep understanding of the customers and industry, in order to drive an effective marketing campaignThe ideal candidate:
• Minimum 5 years of marketing experience preferably in a B2B environment Proven event marketing experience
• A solid understanding of multi-channel marketing, database management and digital marketing
• Passionate and enthusiastic about his/her work
• A good communicator who collaborates effectively with the industry and community
• Accustom to deadlines and a fast-paced environment
• Excellent in time management and multi-tasking
• A team player with strong interpersonal skills at all levels