Job Description

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• Work with relevant leads from Marketing, Public Relations, Events, Customer Experience where relevant to optimise user experience, tailor content for marketing programs to drive higher conversions, usage and customer engagement
• Measure the effectiveness of marketing and communication efforts by analysing and reporting on relevant marketing metrics and ROI to drive continuous improvement
• Develop and maintain strong relationships with key stakeholders to ensure alignment of marketing and communication initiatives and activities
• Partner HR to roll out communication and activities to engage employees on the bank\'s culture
• Onsite management of all bank-wide and customer segment events
• Support the execution of sponsorship(s) that is/are aligned with the bank\'s brand and business goals
• Maintain relationships with external partners, including vendors and sponsors, for smooth implementation of marketing campaigns and sponsored events
• Ensure proper execution of bank\'s branding identity in marketing campaigns, events and sponsorship initiatives
• Curate and draft content related to marketing campaigns, event/sponsorship for PR and social media channels where required
• Develop and execute the internal communications strategy to effectively convey bank-wide news, updates, and announcements to all employees
• Plan and execute events, including town halls, team building activities and recognition events, target customer segment events to support employee and customer engagement

CIMB