Job Description

Job Responsibilities:

• Be a key support for the Marketing team in the development and implementation of overall marketing strategies, communications and outreach plans across various target groups to achieve or exceed member acquisition and retention targets.
• Play a key role in the planning, organising and running of student-centric activities, and communications initiatives as part of the ISCA Student Membership programmes. Contribute to the growth of the talent pool of future accountants, including conducting outreach at schools and tertiary institutions.
• Work closely with internal and external stakeholders, including faculty representatives, student clubs and student communities of tertiary institutions to manage sponsorships, collaborations and achievement awards etc.
• Develop creative and refreshing collaterals or work with creative agencies to run marketing campaigns for membership acquisition and retention. This includes copywriting, designing and layout of EDMs, flyers, posters and web banners etc.
• Carry out initiatives to add value to existing ISCA members through programmes and events such as Member Privileges Programme, Digital Badges and awards ceremonies etc.
• Manage ISCA\xe2\x80\x99s advertising channels and coordination with internal stakeholders and advertising agencies to meet or exceed advertisement revenue targets.
• Support the team in tracking and monitoring the effectiveness of marketing campaigns and income/expenses through reporting and tracking tools such as data analytics.

Job Requirements:

• A Bachelor\'s Degree, preferably in Marketing, Business Administration or Communications
• At least 3 years of Marketing or Marcomms experience is preferred.
• Experience with digital media platforms and managing engagements with external agencies and/or vendors.
• Familiarity with using CRM and communication channels (e.g. EDM, social media platforms)
• Creative and resourceful in exploring and developing refreshing marketing content and campaigns
• Excellent verbal and written communication skills
• Confident in public speaking or willing to grow skills in this area
• Ability to use software such as Canva, Adobe Indesign, Adobe Photoshop and work a camera for basic photos and videos

As part of our commitment to create and maintain a safe working environment for our employees and others, all newly hired employees are strongly encouraged to be vaccinated against COVID-19.