The Coca-Cola Company provides a number of products and services. The main function of the Coca-Cola company is to provide market the various Coca-Cola brands to the consumer and to provide Product (Concentrate), and Supporting services such as Technical, Marketing, Franchise Management to independent bottlers. It is the responsibility of the independent bottler to who make, sell and distribute the product to their retail customers across many channels.
This role primarily supports the marketing functions in both the Coca-Cola Asean and South-Pacific Operating Unit and indirectly to Independent bottlers. In order to do this the candidate will need provide expertise in Digital Marketing Technology working with Corporate IT, Marketing, Agencies and External Vendors to drive technical excellence in Coca-Cola Digital Marketing through best in class delivery leveraging Coca-Cola's global platforms and partnerships.
There are a significant number of technologies invested in by The Coca-Cola Company within the digital marketing space. It is a requirement of this role to have a good general understanding of each technology and to provide expertise in few.
Whilst this is a technical role it is vital that the individual has sound business knowledge of FMCG across Commercial and Marketing functions and can clearly understand the value chain within the Coca-Cola system.
The role will be required to provide business account management for relevant Service Management including;
Work closely with Marketing, Media, and Business teams as essential technical partners in leveraging the multitude of digital platforms, data streams, external agencies, and emerging technology partners to drive the business and win with Coca-Cola consumer’s digital and marketing transformation.
Provide leadership through the lens of marketing technology for both brand & market-specific needs as well as cross-country solutions and capabilities.
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