Job Description

At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.

Job description



You contribute to added customer value, a strong brand and increased sales by setting customer centric communication plans across own and paid channels

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

You are responsible for setting a customer centric communications plan for all paid and owned channels, incl. briefing of agencies and content teams, to drive customer, brand & sales goals for a customer target group in the sales market.

You are the key point of contact for stakeholders in the sales market when it comes to media in your customer target group.

RESPONSIBILITIES:

Communications/Media Planning

• Be immersed in the regional communications plan and adjust with local deviations based on insights about different customer target groups, commercial patterns and growth targets
• Set a daily/weekly customer communications plan for all paid and owned channels, incl. site and store communications areas through collaboration with Commercial and Customer Activation teams
• Set segmentation & content mix for owned channels (email, push) and site

Media campaign management

• Based on global media strategies, set the planning, implementation and follow-up of the local paid media strategy
• Drive a successful implementation of global marketing campaigns across all bought media (Brand, Consideration)
• Brief & coordinate media and communications plan to media agency/ies in sales market
• Brief & coordinate communications plan to sales market content teams & regional production hub
• Key contact and responsible for the day-to-day local media agency/ies collaboration
• Communicate with local PR department on media strategy and potential opportunities
• Perform media audits to ensure media buying efficiency

Media/Activity Budget & Follow Up

• Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis (for Media Planner with customer groups YW/W/M/F)
• Perform weekly and monthly analysis of total online traffic and revenue per marketing channel (for Media Planner with responsibility for cross customer groups activities)
• Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
• Handle invoices related to media spend

Customer

• Identify customer growth potential connected to media investments together with regional and local customer activation teams
• Know the customers in your markets and infuse insight into communications planning - seize opportunities to new customer acquisition and retention

Profile

Qualifications

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking, want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you\'ve got.

REQUIREMENTS:

• Marketing, communication or business degree/relevant qualifications - if not, at least 5+ years of working experience in marketing or media roles
• Strategic thinker with broad marketing & media skills
• Expert in paid brand & consideration channels (TV, OOH, OLV, Display, Social, Print etc)
• Good understanding of local media landscape and how media agencies operate
• Good understanding of email, push & store marketing
• High analytical ability
• Structured, organized and efficient
• High level of English
• Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets
• Operative media planning experience
• At least 5 years of working experience in above areas
• Have experience from planning activity calendars for multiple channels
• Have experience from setting and managing large media budgets
• Meriting with competence withing digital/tech and omni ways of working

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