Job Description

Job description

The Performance Marketing Senior Exec/Asst Manager will form paid media strategies and framework and develop digital marketing capabilities so as to maximise publicity and revenue for Tribecar. Key Responsibilities:

• Work with internal stakeholders to develop overall integrated campaign paid media strategy and plans, outlining key marketing themes, messages and offers throughout the year.

• Manage all key performance channels including organic and paid search, display, social media and programmatic media buys.

• Benchmarking, monitoring and analysing performance against conversions, traffic, engagement metrics, and ROI goals.

• Ensure budget and KPI pacing to target across all campaigns.

• Continuously recommend ideas/tactics to internal stakeholders for campaign optimisation.

• Drive data-driven analysis and insights to improve campaign effectiveness and value. This includes analytics to measure online-to-offline contribution and cross channel impact.

• Analyse ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented.

• Regular maintenance of website\xe2\x80\x99s SEO health.

Job requirements and skills:

• Minimum 3 years\' relevant working experience in Marketing, especially digital, social media, paid media, and data analytics.

• Highly analytical and must have experience in reporting & analysis on Google Analytics. Demonstrate expertise in analysing and acting on marketing data.

• Strong understanding and understanding of Social Media Marketing and/or Display Marketing.

• Excellent interpersonal and communications skills, to liaise with cross-functional working teams.

• Class 3 license holder preferred.

• General knowledge and interest in the car-sharing/automotive industry is important.

• Willingness to learn, enthusiasm and personal motivation is paramount.

Job Types: Full-time, Permanent Salary: $3,000.00 - $4,500.00 per month