Job Description

The Performance Planning Director role is a true strategic and performance leadership position within Initiative.

You will work directly with senior level clients to deliver industry leading results and opportunities to advance client outcomes. You will be supported by a high-performing team and will have direct oversight into leading the day-to-day paid media performance across British Council business.

With an aptitude for precision and personalisation, you will work across multi-disciplinary teams to bring holistic performance excellence to fruition for your clients, to deliver customer FLOW across the whole journey. This role will allow you to be a strong voice and advocate for performance marketing and lead the client management role.. Proactively offering strategic advice and thought leadership, right down to tactical guidance and best practice advice. Although your craft background will be established in digital and paid performance, you will work alongside fellow senior team members to identify and collaborate on non-media opportunities including, SEO, CRO, analytics, and content where the opportunity may arise as it will be considered out of scope.

Key Responsibilities

Account Management

• Develops, manages, and monitors client service delivery executions across all of the British Council business
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Enforces Best Practices
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for British Council across all digital disciplines paid search, display, social, native, video and Ecom
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Leads client meetings, interface as needed with executive level and middle management level on client side during meetings and presentations
• Participates in building and evolving the PM practice, vision and areas of expertise

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams across the network, working collaboratively to drive growth across the British Council business
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members across the SG and Off Shore teams
• Conducts performance reviews and career path plans for direct reports
• Provide training in cross media planning to their direct reports and bellow teams

Desired Skills & Experience

Skills

• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement
• Experience across multi market businesses

Qualifications/Experience

• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment
• 8+ years experience in a performance agency or similar role

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We are the world\'s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity \xe2\x84\xa2. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of \xe2\x80\x9ccraft centers\xe2\x80\x9d - Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

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