Job Description

Position Summary

• This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of SEAO region
• The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category.

• Leadership (30%)

• Owns regionalisation of our digital marketing strategy for paid and owned channels for the SEAO region, to drive lead and customer acquisition, profitable growth and customer loyalty
• Lead and drive CRM Shared Service Operations across SEAO 8 markets including central deployment of Mobile Flagship campaigns
• Serve as subject matter expert for CRM across markets
• Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
• Identify and develop and pilot new marketing initiatives against business opportunity/gaps
• Lead, drive and enhance team performance by giving clear direction and strategic support
• CRM (35%)

• Define clear key performance indicators (KPIs) and key performance drivers (KPDs) across paid/owned/earned channels to deliver the business results
• Define regional 1P Audience Strategy to drive acquisition and retention
• Drive action plans and partner with markets to meet performance targets
• Partner HQ to formulate and execute plans across our markets focused on global project launches and initiatives
• Test, learn, scale via regional led projects and develop best practices for the regional
• Identify opportunities to iterate on the customer experience.
• Monitor competitor activities within the region to inform defensive and offensive strategies.
• Execution (20%)

• Manage team to meet milestones, deadlines and scheduling for multiple projects in parallel, updating stakeholders with progress and decisions.
• Partner, brief and manage our key agencies to ensure productivity and efficiencies to deliver quality outputs
• Inspire and motivate team to perform at their best & deliver results
• Management (15%)

• Leverage analytics tools to monitor key performance metrics to inform decision-making.
• Mine existing data to determine quick win opportunities.
• Support team administrativeand reporting needs for the business

• Have experience in CRM and data-driven marketing across creative, media & technology
• Implemented large scale regional digital campaigns with demonstrable business impact ; With strong leadership and project management skills
• Be fluent in the integrated marketing communications and the role digital plays in the consumer experience and cross-channel marketing mix
• Passion to drive top-line growth by mining data, analytics and deep understanding of customer needs and wants and the ability to translate those insights into actionable business ideas
• Be independent, self-driven individual with highly responsible nature, strong leadership and strategic thinker, with multi-tasking and decision-making abilities.
• Have outstanding and clear communication skills - be able to think strategically and analytically to understand complex or ambiguous issues and articulate strategic solutions, and recommendations
• Ability to influence others and champion for projects to benefit both the business unit and the larger organization
• Ability to determine and take/provide clear direction amidst ambiguity
• Experienced with C-Suite level reporting and presentation, regional experience preferred
• Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
• Highly driven with a solution-oriented attitude
• Nuanced communication skills - listening, scoping, empathy
• Sense of humor, and defaulting to influencing your teams and colleagues attitudes with your own good attitude

• A Bachelor's degree is required; an MBA or Masters degree is a plus.
• A minimum of 9-11 years of work-experience exclusively in digital marketing for a Tech/ Electronics/ CPG Marketer / Finance
• Ability to travel regionally (~25%) and at short notice

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Samsung