Job Description

Position Summary

• This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of SEAO region
• The job scope includes developing multi-channel strategy and execution across CRM and Digital Media in order to drive business KPIs for Samsung smartphone and consumer electronics category.

Role and Responsibilities

• Leadership (35%)
  • Owns regionalisation of our digital marketing strategy for paid and owned channels for the SEAO region, to drive lead and customer acquisition, profitable growth and customer loyalty
  • Serve as subject matter expert for Digital Media and CRM across markets
  • Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
  • Identify and develop and pilot new marketing initiatives against business opportunity/gaps
  • Lead, drive and enhance team performance by giving clear direction and strategic support
  • Advocate and inspire colleagues and leadership on global/regional digital and marketing strategy
• Digital Marketing & Marketing (30%)
  • Define clear key performance indicators (KPIs) and key performance drivers (KPDs) across paid/owned/earned channels to deliver the business results
  • Drive action plans and partner with markets to meet performance targets (paid and owned channels)
  • Partner HQ to formulate and execute plans across our markets focused on global project launches and initiatives
  • Test, learn, scale via regional led projects and develop best practices for the regional
  • Identify opportunities to iterate on the customer experience.
  • Monitor competitor activities within the region to inform defensive and offensive strategies.
• Execution (20%)
  • Manage team to meet milestones, deadlines and scheduling for multiple projects in parallel, updating stakeholders with progress and decisions.
  • Partner, brief and manage our key agencies to ensure productivity and efficiencies to deliver quality outputs
  • Inspire and motivate team to perform at their best & deliver results
• Management (15%)
  • Leverage analytics tools to monitor key performance metrics to inform decision-making.
  • Mine existing data to determine quick win opportunities.

Support various administrative, meeting, and reporting needs for the business Skills and Qualifications

• A Bachelor's degree is required; an MBA or Master’s degree is a plus.
• A minimum of 9-11 years of work-experience exclusively in digital marketing for a Tech/ Electronics/ CPG Marketer / Finance
• Able to travel regionally (~25%) and at short notice

#LI-SEAO #LI-MidSenior