Regional Head Of Marketing, Retail
Singapore, Singapore
Job Description
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LOCATION Singapore JOB TYPE Permanent REFERENCE BH-1703-1 SALARY Competitive DISCIPLINE Sales & Marketing INDUSTRY POSTED DATE April 04, 2023
My client is a leading manufacturer and retailer of footwear in the Asia Pacific region.
They are looking for a Marketing Director to develop and execute marketing campaigns that align with the company\'s long-term vision and strategic positioning. This is a newly created role to sit within the APAC Leadership team in Singapore.
Responsibilities:
- Develop and execute marketing campaigns to increase market penetration and revenue growth of current sales channels.
- Collaborate with Retail Operations and Product teams to develop marketing campaigns with a focus on brand positioning, revenue growth, traffic growth, and customer acquisition.
- Own and implement marketing initiatives and campaigns based on global guidelines.
- Manage the marketing calendar to support marketing strategies.
- Plan and manage advertising and promotion plans for the Asia Pacific region.
- Identify and execute relevant sponsorship and promotions opportunities to enhance brand presence in the market.
- Oversee and manage CRM.
- Lead brainstorming sessions, monitor sponsorship programs, and work closely with Advertising Agencies on the development of TVCs and other POP material.
- Monitor and control the budget allocated for corporate and the different brands.
- Ensure all POP materials are sent to the stores on time before the promotion begins.
- Build, develop, and lead a high-performing team across operating companies.
- Facilitate and encourage sharing of best practices from other operating companies.
- Develop and foster a positive and collaborative team culture.
- Bachelor\'s degree from a recognized university.
- Minimum of ten years of marketing experience, most should be in retail or footwear.
- At least three years of regional leadership experience in a similar industry.
- Experience in the Asia Pacific region.
- Excellent communication skills.
- Ability to work proactively and remotely.
- Authentic leadership skills.
- Thrive in a fast-paced environment.
- Manage the matrix reporting relationship seamlessly.
- Lead the team with clear directions.
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Job Detail
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Job IdJD1307234
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned