Job Description

REGIONAL MARKETING MANAGER/ SENIOR MANAGER

BASE IN SINGAPORE

Coty is one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY\xe2\x80\x99s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit .

ROLE AND DEPARTMENT

Reporting into the VP, Regional Marketing of APAC, the Regional Marketing Manager/ Senior Manager is responsible for delivering top and bottom line business goals and results as well as ensuring go-to-market execution excellence, including products, services, and retail experience that capture consumers\xe2\x80\x99 imaginations, and develops an innovative, industry-leading business model to build the Consumer Beauty brands of Coty in the APAC region.

He/she has to work with the VP, Regional Marketing of APAC to set up long term vision of the Consumer Beauty Brands in the APAC region and lead a sustainable business based on uncompromising ethics, integrity, fairness, diversity, and trust.

He/She drives local relevancy for a high-growth strategy, brand equity, lead the delivery of insights that contribute to breakthrough product and service innovation, customer experience, communication, P&L and cost efficiency.

He/she shape the Consumer Beauty Brands\xe2\x80\x99 strategies and plans, in the APAC region as well as preserving brand equity in local markets, ensure local relevancy and speed to market that drives growth, and own executional excellence while identifying regional, local and cultural differences in order to properly tailor Global Brands\xe2\x80\x99 programs to local consumers and help Global Brand Team to anticipate future consumer trends by having a deep understanding of consumers, competition, market trends, regional and local insights, and emerging opportunities

He/she leads talent development, effectively leverage individuals\xe2\x80\x99 strengths and fosters a culture of leadership and creativity from every chair

Responsibilities:

Brand Management

• Preserve Consumer Beauty brands equity & DNA with local relevance in each country
• Shape and execute a winning growth strategy
• Ensure top line growth through like door growth, as well as new business models/channel opportunities.
• Lead strategic market and portfolio analysis as well as identifying growth opportunities.

Marketing Strategy

• Drive the transformation into a digital-first organization
• Influence marketing practices and processes\xe2\x80\x94both traditional and social\xe2\x80\x94to execute with agility across a rapidly-evolving media environment around the world.
• Ensure the right programs and investment decisions are made
• Lead impeccable consumer experiences for all channels
• Responsible for future market launches to ensure every market launches strong and stays strong.

Retail Excellence

• To be obsessed with a Sell-out mindset focusing on Customers\xe2\x80\x99 experiences, engagement, recruitment, conversion & retention
• Lead Consumer Beauty brands\xe2\x80\x99 service models and merchandising formats by channel
• Accelerate Retail and Direct-to-Consumer channels (General Trade, Modern Trade, Variety Stores, Drugstores and Online)
• Implement the omni-channel strategy and develop necessary capabilities.
• Maximize in-store consumer engagement by providing multiple, locally relevant solutions for in-store opportunities in each channel.
• Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education.
• Infuse creative inspiration into every element of the consumer experience

We\xe2\x80\x99d love to see candidates who have:

• Industry experience: Consumer Beauty / Cosmetic & Personal Care / Masstige / Mass Market / Beauty FMCG
• Have Makeup, Body Care, Fragrances and Skincare experiences
• Minimum 10 years of experience in the abovementioned industry/segment

• Have built solid local operation experience (Min. of 7 years)
• Regional Experience (Min. 3 years)

Competency

• A considered, analytical approach to working with concepts, consumers, problem solving and stakeholder management
• Strong regional/ global mindset
• Good understanding of local operations, strengths and challenges
• Entrepreneur leadership
• 360 Marketing Experience
• P&L literacy
• Retail Excellence Knowledge
• Retail Operation Knowledge
• Digital & Social Media Marketing Experience
• Portfolio Management Experience

Education

• Tertiary Education

WHAT WE OFFER

This is unique role with a genuine opportunity to make an impact. You\xe2\x80\x99ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

Coty