Job Description

MAIN RESPONSABILITIES

• Leads APAC hard and soft merchandising with perfect and flawless execution;

• Adapts Central Merchandising strategy and guidelines to APAC regional needs and markets;

• Ensure image and merchandising consistency in line with the brand equity;

• Is a proactive protagonist in leading the region in syntony with Commercial, Marketing and Retail directors;

• Is the voice of the markets with HQ

• Hard merchandising: Design all permanent counters following WW HQ guidelines and defining the brief and zoning. Is responsible to obtain WW HQ validation of every project and works with purchase department on contractor selection. Is accountable for the validation of the technical drawings and to provide technical solutions to fit specific market/retailer requirements;

• Soft Merchandising: Supervises and coordinates all the trade animations and on counter campaign launches. Is responsible for all markets executions quality and guidelines compliance. Supervises the markets monthly reporting activity for Planograms, campaign launches and store openings;

• Budget: Prepares the merchandising budget guidelines for all markets and is accountable for its fulfillment in regards of all regional productions. Works closely with finance on the Year plan sizing and is responsible to constantly follow up on it with the markets;

• Retailer meeting: Attends Retailers’ meetings to present projects and merchandising activations. Is the reference person for top to top discussion with retailers’ merchandising counterparts.

• Forecast process: Work with Area Managers, Merchandisers and WW HQ on POSM Forecast process.

• Market visit: Performs regular market visits to ensure guidelines compliance, competition tracking activity, meet contractors, perform production quality checks.

• Distribution and Merchandising Database: Ensures markets keep up to date the database. Create new reports for distribution and merchandising related queries from the regional team and WW HQ.
  

• Strong Analytical skills

• Able to work under pressure and tight timelines

• Mastering all Design Software and tools

• Good communication and relational skills

• Management skills and Team spirit

• Energy and creativity

• Proven Track Record of Projects

• Experience in Hard & Soft Merchandising