Job Description

Who are we?

We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It\'s contagious! That\'s why we surround ourselves with other 88,000 L\'Or\xc3\xa9al driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 150 countries. When we create a product or experience that makes our hearts beat faster, we know we\'re onto something. Something that will win the hearts and minds of another billion.

We are looking for a Digital & Social Media Manager - Garnier International in DMI team who will manage innovation/ renovation projects for Garnier Bright Complete portfolio and develop innovative products, renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand.

You will...

Key Responsibilities

1. Lead Content, Assets and Social Activation for Product launches/reanimations & Branded Ecommerce

Campaigns

• Create, shoot and edit A+ Content for social media and ecommerce with advertising agencies
• Production of TVC, Digital 15s and 6s films (for key launches)
• Manage production of Education Content
• Social Activation and Livestreaming - Conceptualize insight and big idea for social activation and
• formulate influencer strategy for the campaign
• Creating Comms Dossier for Launch Lead creation of full communication funnel, assets and toolkit for key launches

2. O+O Campaigns

• Creation of campaign assets - Collaborate with Offline and Online Campaign activation leads and other brand teams to create cross-brand campaign visual thematic, visuals and assets.
• Social Activation and Livestreaming - Lead content topics and strategy for countries to activate and drive traffic for campaigns including influencer strategy

3. Advocacy

• Lead social advocacy strategy for the brand such as KOL activation and hashtag hack.
• Collaborate with Global Brand team and Corporate Digital team to translate overall brand advocacy strategy to relevant KPIs to track for advocacy.
• Create advocacy guidelines and craft playbooks on how countries can activate on a local level and specific to region

4. Social Activation / TikTok

• Monitor local TikTok and social media space like Instagram & Youtube for new trends and
• Create guidelines for countries to hop onto new trends as soon as possible
• Collaborate with TikTok and creative agencies to derive new insights and create new TikTok filters / hashtag challenges

5. Livestreaming

• Lead livestreaming piece from brand perspective, creating livestreaming guidelines including set-up, product merchandising, promo guidelines, backgrounds, talent characteristics, tone of voice, makeup and wardrobe, content topics, product demonstration guidelines
• Generate weekly livestreaming content topics for each ecomm campaign and product activation campaign

6. Asset management

• Manage all assets created with agencies on OPERA (TVCs, KVs, packshots, talent visuals, dossiers, ecommerce toolkits, social assets, videos, music tracks) including user rights management.
• Source for global assets that are relevant for SAPMENA and adapt them to SAPMENA context/products and share with countries

You have...

• Must have a deep understanding of each social media platforms; corresponding rules/laws, changing offerings/news/analytical tools
• At least 3 years of PR and Marketing experience in FMCG and Beauty industries
• Should possess knowledge of trends, pop culture, and the FMCG and Beauty industries
• Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest.
• Working knowledge of social networks
• Must have proficient writing and speaking skills to ensure brand voice is being properly translated.
• Determined to build brand buzz daily

You are...

• Ambitious. You crave success and we\'ll support you all the way. That way, we all win.
• Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
• One of the gang. Even if you\'re Superman or Wonder Woman, you recognize that teams are the real heroes. And so do we.
• Only human. You\'ll screw up sometimes but you have no fear of failure because you\'re smart enough to learn from mistakes.
• Respectful. Whether you\'re talking to our CEO or a salon owner round the block, you treat everyone the same.

L\'Or\xc3\xa9al