Job Description

:

• Work closely with programme director to strategise recruitment/marketing campaigns locally as well as overseas
• Lead and manage multi-media content creation for postgraduate programmes, including developing and executing marketing initiatives according to programme goals and objectives
• Work collaboratively with partner universities to oversee the admission process including shortlisting candidates, conducting interviews, and managing offers and acceptances
• Develop and manage overseas agents for student recruitment while actively collecting market data and using data strategically to recommend marketing campaigns for the programmes
• Ensure that all digital marketing platforms (such as programme websites and social media) are regularly updated with relevant and engaging contents
• Track and measure the effectiveness of all campaigns and digital platforms to ensure that the marketing budget is spent most efficiently
• Proactively engage with prospective students and guide them to complete the application/ enrolment process
• Achieve targets of student recruitment / enrolment

Qualifications:

• Degree in Business, Marketing or Communications.
• At least 5 years of relevant working experience.
• Excellent communication (written and verbal) skills.
• Well-versed in traditional and social media marketing platforms to reach out to various target audiences from different parts of the world.
• Ability to work independently and work under stress to meet tight deadlines.
• Proactive, well organized, and meticulous.
• Occasional travel and willingness to work some weekends.
• Experience in the education sector and institutions of higher learning in Singapore and the region will be an advantage.

Other Information:

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

About Us:

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The \'family-like\' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together \xe2\x80\x93 building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities \xe2\x80\x93 all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Singapore Management University