Job Description

Senior Executive, Marketing (Start-Up Entity)




Job Purpose


The Senior Executive, Marketing will drive the efforts of the marketing, communications and public relations on a strategic and tactical level, for execution alongside other functions of the corporate venture.



Responsibilities


Management Reporting

• Plan and control the departmental budget and costs to ensure performance
• Implement strategies to achieve annual budget and Sales and Marketing KPIs

Public Relations

• Main liaison person and spokesperson for the venture in handling media and/or public enquiries
• Maintain regular contact with media and through media outreach, site inspections for visiting media and journalists
• Ensure that photography, videography, copywriting, external/internal content and communications are in line with brand standards

Marketing

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Plan, execute, and measure digital marketing campaigns
• Collaborate with internal teams and external stakeholders to create landing pages and optimize user experience.
• Optimizing website keywords/text to drive high search engine rankings and placing pay-per-click ads that display based on searchcriteria entered
• Develop or publish useful and/or engaging web content (blogs, games, videos, product reviews, training/reference materials, etc.) onwebsite.
• Ensure that all e-commerce platforms are maintained with updated information and photographs
• Recommends and implements all promotional and marketing opportunities third party sites

Qualifications & Work Experience

• Bachelor’s degree in Marketing, or related field
• Minimum 3 - 5 years’ of relevant experience or similar capacity, or an equivalent combination of education and work-related experience

Skills

• Strong presentation, communication, written and oral skills
• Strong interpersonal skills to develop and foster beneficial relationships

Retail and Advertising Solutions & Services Partner
Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore’s rail network. We create vibrant transit destinations through continuous innovation and a desire to make our everyday touchpoints better. Our expertise also includes retail mall management, outdoor media & digital advertising solutions, and digital engagement platforms.