Job Description

Senior Manager - Consumable & Accessories (C&A) Commercial

Position ID: req41717

Sector: BA APAC & MEA

Functional Area: Consumer Care/Customer Care

Location: Singapore

Number of Openings: 1

Reporting to: Head of Ownership Solution, Service &POM

Employment Type: Permanent

Apply By: 31 January 2023

Be part of something bigger. Decode the future.

At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home.

All about the role:
We are looking for a Senior Commercial Manager for Consumable & Accessories (C&A) based in Singapore who can lead for APAC & MEA is to define the strategy, framework and drive on commercial execution for the product ownership post purchase journey along the 4 important phases i.e. onboarding, ongoing use, service & repair, and repurchase; in order to create the best in class branded ownership experience for consumers and to drive conversion of sales of C&A along the journey.

In this role you will support Electrolux\' journey to become a sustainable consumer experience innovation driven company. You ensure proper definition and coordination of all elements needed to deliver success in the transformational efforts to accelerate growth of our C&A business. You will be driving go to market strategy and take full ownership of C&A category P&L in this BA region.

This individual will take a strong leadership position to ensure that all APAC&MEA
C&A commercial plans are aligned with overall CDI (consumer direct interaction)\'s business plans and achievement of financial/profitability objectives within the Group and APAC&MEA. Always propose & explore new/additional commercial selling models such as subscription, affiliate, community selling model & etc. to leverage the commercial results.

What you\'ll do:

• Be responsible for the consolidated BA P&L for C&A.
• In collaboration with all markets within the BA to deploy the targeted profitable growth strategy, including the go-to-market strategy; pricing, and channel development (e.g. eCommerce, retailers, distributors, web shop, contact center and field operation service network).
• Explore new commercial selling models to drive accelerated growth include affiliate selling model i.e.KOL/Influencers/bloggers selling, community selling

model, social selling model i.e. live streaming via marketplaces, retargeted selling leveraging on CRM database and bundle strategy.

• Propose and implement strategic partnerships and new business models such as subscriptions.
• Collaboration with marketing teams to ensure C&A marketing asset creation for deployment and activation by regions.
• Build branded C&A agenda including cost, price, availability, offering, compliance, consumer experience, and aftersales branding.
• Work closely with the IT/Digital to leverage IoT data to develop

C&A anticipate/predictive offering.

• Work with Product Line teams inputting C&A product generation plan to ensure the necessary product &consumer experiences, ranges & portfolio, and right cost/pricing to win in these commercial selling

models. It is built on top of the understanding of markets needs and maturity levels, supporting and complementing taste/care/well-being story lines.

• Liaise with the Product Line, Sustainability and Service Engineering

to ensure C&A is part of the initial innovation and product development
processes.

• In close collaboration with the Global C&A team to develop an existing portfolio and new business models.
• Work together with relevant stakeholders to complement the post-purchase

journey with C&A(on-boarding, on-going used, service & repair, repurchase of finished good products with C&A offering).

Who You Are:
Degree in business/marketing.
Experienced in aftermarket business or/and commercial area.
Experienced in Project development management.
P&L management experience, and proven analytical skills.
Strong experience in setting business strategy and project management.
Team management experience (including managing virtual team remotely).
Strong leadership and able to coach on team development.
Have strong negotiation skills& stakeholder management skills.
Proven success leading transformation initiatives.
Result-oriented and actions focused.
Can-do attitude with resilient personality
Cross-cultural competence & adaptability to all contexts in the APAC-MEA region.
A self-starter You can work autonomously but will never be on your own, working proactively to identify opportunities and implement the plan.
Judgement and decision making -Exercises good judgment in making decisions, considering all the available sources of information and alternatives. Expresses clear and rational reasons for making a decision.

Where you\'ll be:
The role is to report to the Head of Ownership Solution, Service & PoM and work as an individual contributor who closely working with all 8 Sales Business Area across the region and global.

Benefit highlights:
Flexibility of work hours.
Discounts on Electrolux products and services.
Medical & Hospitalization coverage for both employees and dependents.
Dental & Optical.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:
Electrolux APAC & MEA: https://www.linkedin.com/company/electrolux/life/apacmea/ #LI-PT1

Electrolux