Job Description

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Meaningful Work from Day 1
This role will lead, enable and deliver a world-class Integrated Marketing Communication for the B-F Asian region, in partnership with IMC managers, Brand team and agency partners to maximise comms effectiveness and efficiency.

What You Can Expect

In this role, you will;

Lead Asia IMC: develop, execute, and optimise multichannel marketing campaigns, including digital, social, print, PR, experiential, Ecom and in-store activations

Lead Agency Management: Cultivate strong relationships with regional communication (BBDO Asia) and media agency partners to step-change consumer communication.

Continuous Improvement

Improve, develop and implement a comprehensive, integrated marketing communications strategy for Asia, aligning with the global marketing vision and regional business objectives.

Monitor and analyse campaign performance, market trends, and competitor activities, providing data-driven insights to inform future marketing strategies and optimise ROI.

Collaboration; contribute as a core member of the Asia Marketing Leadership Team, Manage the Asia IMC Leadership team and work in conjunction with the Global IMC Center of Excellence.

What You Bring to the Table

10+ years working client and agency side in media and marketing disciplines.

Significant experience working across the Asia media landscape and strong knowledge of Asia media channels.

Significant \xe2\x80\x98hands-on\xe2\x80\x9d media planning and buying experience gained either at client or agency or ideally both.

Extensive Consumer brand experience in this field is a must for this role, ideally in a fast-moving consumer goods or luxury brand company (i.e. not a B2B environment).

Demonstrated strategic thinking across media, social, online video, CRM, search, website, data and analytics, content and e-commerce.

What Makes You Unique

Someone with a proven track record of leading IMC at the regional level, global/regional experience in an Agency and/or leading communication and media for an iconic brand, and someone who can build long-term & trusted relationships with key internal and external stakeholders will thrive in this role.

Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown\xe2\x80\x91Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown\xe2\x80\x91Forman.

Enriching Life. Enriching Careers- At Brown\xe2\x80\x91Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown\xe2\x80\x91Forman is consistently recognized as a Great Place to Work\xc2\xae in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type: Employee

Management Level: Leader

Global Job Level: L4

Number of Openings Available: 1

Brown\xe2\x80\x91Forman