Senior Marketing Executive (digital)

Changi, Singapore, Singapore

Job Description




*Working location: Changi

*Working days and hours: Mon - Fri, 8.30 am - 6 pm

*Permanent

Our Client is a well-established furniture manufacturer.

Responsibilities:

Marketing

  • Develop a marketing plan and implement ATL/BTL/TTL promotional campaigns to meet key business objectives
  • Plan and manage marketing budget and calendar
  • Work closely with sales team and other departments to ensure a coordinated approach to marketing campaigns
Social Media
  • Plan and implement social media strategies and campaigns across digital platforms to achieve Company\'s objectives and drive consumer engagement
  • Generate and manage content for social media platforms Facebook, Instagram, Tiktok, Youtube etc.
  • Launch optimised advertisements through Facebook, Instagram etc. to increase product and brand awareness
  • Maintain the social media calendar and publish content in a timely manner
  • Handle enquiries and comments on social media platforms
Website Management
  • Manage website and regularly update content, promotion mechanism and essential information
  • Handle website project and liaise with vendor(s) for new website features and enhancements for good UI/UX
  • Monitor website performance using tools such as Google Analytics and Google
  • Search Console, and implement data-driven solutions to improve website performance
  • Respond to a variety of web-related requests across departments
Digital Marketing (SEO/SEM)
  • Manage SEO/SEM campaigns and optimised online adverts using Google Ads (e.g.
  • Google Analytics, Meta Business Suite Insights)
  • Generate digital marketing analytics reports and share insights with the team to develop optimisation plan
Requirements:
  • Degree or Diploma in Marketing, Communications or Business
  • Minimum 4 years of marketing experience
  • Experience with Meta Suite and Social Media Marketing
  • Experience with analytics tools Google Analytics and Google Search Console
  • Good knowledge of SEO best practices
  • Knowledge of content management system (CMS) such as WooCommerce or Wordpress
  • Familiar with e-commerce platforms (eg. Lazada, Shopee, Qoo10)
  • Proficiency in Microsoft Office
  • Knowledge of Canva or Adobe Photoshop will be an advantage
Job Type Permanent Full Time

Working Hours Mon-Fri

Salary From S$3,800.00 to S$4,300.00

Location East

Classification Marketing Communication / Public Relations

Stafflink

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Job Detail

  • Job Id
    JD1364211
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $3800 - 4300 per month
  • Employment Status
    Permanent
  • Job Location
    Changi, Singapore, Singapore
  • Education
    Not mentioned