Job Description

Position Summary:

The position of Regional Marketing Manager (RMM) reports to the Regional Head (EVP APAC) and functionally to the Global Head Marketing and Education (Implant BU). As such, the RMM is an integral member of the regional lead team and works closely with the Regional Head, Regional Finance Officer, and other key regional stakeholders as well as local country managers and Heads of Marketing to grow and develop the implant (premium, non-premium), Prosthetic and Biomaterial business as well as Training & Education for products/services, Marketing Communication, Branding and Events.

Key Tasks and Responsibilities:

• Develop, lead, and coordinate the local implementation of regional marketing strategies and programs in accordance with global directions for both short-term and long-term goals of the organisation's products/services.
• Liaise with other functional and operational managers to ensure that marketing activities are integrated with other parts of the business and align with the overall business objectives.
• Align with other functional and country management, as well as regional and headquarter stakeholders to ensure that marketing plans and activities are integrated with other parts of the business and align with the overall business objectives.
• Monitor, analyze and understand local market trends, customer requirements and competitor activity to identify market opportunities and translate into marketing activities to help Straumann Group to meet its revenue and business objectives.
• Participate in annual budget process and manage marketing budget, including detailed monitoring of all advertising, promotional and T&E expenses. Drive pricing analysis, and the measuring of ROI and marketing effectiveness with building blocks.
• Manage and further develop the local marketing infrastructure and team, by coaching and developing team members.
• Integrate the marketing plan with Training/Education, promotional/branding, RA and sales activities.

Products/Solutions

• Plan, coordinate, and manage new product launches in APAC countries along with management of related processes, communication, promotion, and campaigns, including management of multi-brand activities and brand awareness using corporate systems and workflows.
• Monitor and track KPIs across the portfolio and work with local teams to analyse, understand, and if necessary, implement corrective measures to achieve and exceed launch/budget targets.
• Ensure product pricing is kept and set in accordance with global products USPs. Supervise local teams to manage ASP development and List Price adjustments in coordination with global activities and/or budget cycle.
• Work closely with the local/regional and global RA functions to ensure alignment on launch timelines, RA activities and processes.
• Maximize the overall return on marketing communications investment by leveraging all marketing communications activities whenever possible.

Training & Education (Implant, Biomaterials)

• Integrate T&E activities into the general Marketing plan, utilizing T&E activities to further develop customers. Analyse and improve T&E effectiveness and efficiency.
• Manage key customers and KOLs (including the ITI); implement a KOL development plan and utilize the speaker network (local, regional, and global) to further maximise brand impact.
• Cooperate with T&E as well as Sales teams to groom new/young speakers and help develop existing speakers/KOLs to regional or international level.
• Develop a strong non-premium T&E network and program, which supports the growth aspiration in the value segment.

Marketing Communication/branding

• Drive generation of sales leads through effective marketing programs and other lead-generation activities.
• Leverage existing products through effective customer segment specific marketing initiatives that are aligned with the sales cycles.
• Drive marketing digitalisation through global and regional processes and programs. Develop a data driven marketing organization in APAC.

Regulatory Affairs

• Work closely with the countries and brand HQs on RA priorities, timelines, and necessary related preparations (clinical data, tests etc.).
• Closely coordinate with the regional and local RA teams as well as the global RA colleagues to ensure smooth roll-out and prioritization.

Requirements: To be successful in the role

Functional Competencies

• Player Learner mindset with strong leadership skills
• Excellent presentation skills, strategic thinking and involving key stakeholders in the organization.
• Strong analytical skills and result-orientation.
• Ability to develop and groom team members and high potentials across the organization.
• Ability to work in a fast-paced environment with shifting priorities and a large portfolio.
• Excellent communication skills (internal and external)
• Solid marketing knowledge - previous experience in Dental market is a plus.
• High proficiency in PC and digital media skills (MS Office, social media, etc.)
• Energetic, straight forward and performance driven professional with entrepreneurial spirit and strong execution abilities.
• Language: English on business level a must; other languages a plus (esp. Mandarin, Japanese etc.)

Leadership Competencies

• Provide strong leadership to team by setting goals and driving the organization toward achieving companys goals
• Sense of urgency - ability to set priorities and goals, and to make decisions under explicit considerations of sustainable and profitable growth
• Ability to energize others around common goals and to get things done
• Ability to develop organization
• Displaying personal and professional ethics and ability to embrace Straumanns Mission and Culture
• Strong interpersonal skills and actively cultivates a network of productive relationships in an international environment
• Proven team leadership, coaching, development, and management abilities
• High level of integrity, commitment, and ethics

Education / Professional Experience

• University degree in Business Administration or Marketing (health sciences background a plus).
• MBA or equivalent post graduate diploma is a plus
• 10+ years of successful team management experience in medical devices/healthcare with a minimum of 5 years in a marketing and/or management function.
• Experience of leading local/regional marketing team for 3+ years
• Extensive experience in KOL management and working with professional associations

ABOUT US

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation, and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully- or partly owned companies and partners.

With more than 9,000 employees worldwide, the Group develops, manufactures, and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic and preventive dentistry. As a total solution provider, we take a holistic approach, offering training, support, and a wide range of services to dental practitioners, clinics, and laboratories all over the world.

People and culture are the Straumann Groups greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

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Straumann Group