Job Description

Senior/Specialist, Local Marketing

Responsibilities:

Develop and execute marketing plans with emphasis on lead generation including, but not limited to, events and content marketing for assigned markets

Develop marketing messages and identify marketing channels for assigned markets

Organise marketing events, manage projects and support recruitment outreach to increase brand awareness and achieve leads targets

Collaborate and manage relationships and partnerships with key stakeholders (internally and externally)

Adopt a data-driven approach to marketing, monitor the effectiveness of marketing campaigns against key performance indicators

Liaise with agency, media houses & vendors in the development and management of advertisements and marketing collaterals for the assigned markets

Manage assigned marketing budgets, and provide management updates and reports

Requirements:

Degree in marketing, communications or business with at least 3 years of relevant work experience

Prior experience in marketing and advertising is a must

Ability to work to challenging deadlines in a fast-paced environment

Strong proficiency in Microsoft Office applications and digital media

Knowledge of the higher education industry, prior experience in running events and have been in a regional role would be an added advantage

Excellent analytical, interpersonal, organisational and people management skills

Resourceful and meticulous with an eye for details

Results-oriented with multi-tasking capabilities * Strong communicator with excellent written and verbal communication skills

We regret that only shortlisted candidates will be notified.

Singapore Institute of Management