Job Description

Summary We are searching for a savvy, and flexible performance marketing Specialist II (E2) / Senior Specialist (E3) to be part of the Performance Marketing team in Scoot\'s Brand & Marketing team! You will be responsible for driving effective go-to-market paid media strategies for each of Scoot\'s campaigns to deliver on business KPIs including campaign performance and cut-through, building healthy brand awareness scores and effecting media support that drives route uptake. A secondary role is in driving tourism co-ops and partnerships with key stakeholders at our operating destinations.



Our ideal candidate has a keen interest in designing efficient, multi-million dollar paid media plans alongisde having a knack for creative work. S/he will support specific market campaigns, be comfortable with day-to-day media planning and execution activities, as well as long-term strategy, thriving with tight deadlines and ever-changing needs.

Working closely with Scoot\'s brand manager and media manager, the media and creative agencies, s/he will be responsible for delivering key media and business KPIs. The scope entails:

Paid Media & Performance Marketing

Managing the appointed media agency, s/he will be responsible for mapping Scoot\'s media strategy, budget management and allocation across the year for identified Scoot markets (including but not limited to: Singapore, India, Hong Kong, Macao, Korea, Vietnam).

He/She will plan, buy, set-up and optimise paid performance channels across the full funnel, including select traditional channels and retargeting stratgies for both paid social and digital channels; and put in place measures to ensure all channels are performing well to meet revenue and brand health metric targets.

Work with marketing analytics, sales, CRM/ digital experience teams to identify opportunities for building targeted audience lists; establishing mutli-channel consumer relationships and establish data models for revenue and load optimisation and media efficiencies.

Conduct quarterly and annual reviews to ensure optimisations, constant learnings and improvements to deliver on agreed KPIs, keep abreast of the changing media landscape.

Assess new technology, market trends, consumer behaviours, passenger purchase cycles etc., to identify new opportunities or need for change to Scoot\'s media strategy, including SEM.

Market Development

Work closely with the Revenue Management teams and Country managers to ensure load fators are maximised, and revenue opportunities are capitalised, especially for Scoot\'s priority markets.

Work collaboratively with Brand team to optimise message amplification through appropriate media plans weighted across the year to maximise booking opportunities for the airline; and ensuring that campaigns have maximum stand out, reflect the airline\xe2\x80\x99s brand values and wherever possible provide a platform for PR activity.

Manage the overall media exposure and plan the calendar of exposure for maximization of budgets.

Seek out, engage and establish co-op relationships with respective State and National Tourism authorities across assigned markets to negotiate, secure and administer funding to bolster marketing funds.

Requirements:

Academic requirement: Degree preferred.

Work experience: 2-4 years of direct expreience in media and brand communications, in a media agency or on the client front. SG experience minimum.

Key Skills:

Proven experience developing cost-efficient and impactful marketing campaigns, including but not limited to digital and social media, integrated campaign planning and content strategy

Knowledge of digital media and performance marketing across all channels, e2e funnel, Google stack and DSPs;

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Conceptual and intuitive thinker with business acumen

Infectious energy and enthusiasm;

Comfortable working with ambiguity and without complete information

Independent self-starter and excellent communicator

Experience with SEA/ Pan Asian markets would be a plus

Skills:

Campaign Strategies, Digital Marketing, Facebook Marketing, Marketing Campaigns, Market Strategy, Online Marketing, Paid Search Strategy, Strategy Development

Scoot