Job Description

Location Singapore, Central Singapore

Planning Area
SINGAPORE RIVER

Job Type
Permanent

Salary
$2,000 - $5,000 Per Month

Date Posted
9 hours ago

Expiry Date
09-Aug-2022
Additional Details


Job ID
301144

Job Views
22

Roles & Responsibilities Sustainability and Content Strategy
Job Responsibilities:
Drive online and offline marketing initiatives for GoodFoodPeople (our Vegan E-grocer platform)

• Implementing, executing, and overseeing the content strategy
• Lead ideation and development of content in partnership with marketing team
• Manage end-to-end digital initiatives across all digital channels
• Design and conduct content audits
• Identify the appropriate paid/owned channels for content and integrate with the current media channel ecosystems, including social, digital, experience, CRM, and traditional.
• Own content planning (paid + organic) and execution
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Lead sustainability proposals with attention to factors such as cost effectiveness, feasibility, and ease of integration with other programs.
• Evaluates efficacy of sustainability programs; recommends and implements improvements as necessary.

Lead and own the overall marketing strategy and branding to drive business goals

• Build a strong brand that resonates with key USPs
• Creating concepts that generate awareness, grow affinity with users, and drive quantifiable business impact
• Set up and integrate new marketing systems and tools
• Identify trends and insights that can be used and develop content strategies to drive awareness and advocacy

Formulate marketing & communications calendar

• Build a pipeline of campaigns and supporting content
• Align with cross-functional team in ensuring timely execution
• Work with internal and external stakeholders in managing and activating campaigns
• Collaborating closely with internal teams. Will be expected to ensure the eventual alignment of audience insights, brand narratives, and creative assets

Grow ecosystem through collaborations

• Partner with other teams to develop integrated go-to-market plans
• Work tactically with influencers in growing reach and building awareness
• Work with key partners and suppliers in developing strategic partnerships in growing the business
• Scope potential products and partners to grow the ecosystem

Sustainability

• Oversees the overall execution, mission, and efficacy of the sustainability program across SaladStop Group
• Proposes and implements strategies to address various environmental concerns including energy use, conservation, reduction of pollution, recycling, building and facility design, and general education on sustainability.
• Prepares documentation required for project funding for various environmental initiatives including proposals and grant applications.
• Maintains current working knowledge of, and ensures compliance with authorities and regulations.
• B – corp certification – assist with B-corp certification documentations, and work with internal teams to achieve certification
• Net zero outlet – To assist new outlet scheduled to open, achieve net zero, which includes (but not limited to) sourcing for sustainable building materials, fair trade suppliers, healthy sustainable recipes, etc
• Yearly sustainability report – To document and compile yearly sustainability report, to be published on websites and shared with other stakeholders
• Collaboration with sustainability partners – to actively seek, network and maintain partnership with sustainability partners

Requirements:

• Excellent verbal and written communication skills.
• Superlative and creative problem-solving and analytical skills.
• Thorough and current knowledge of sustainability practices, laws and regulations.
• Ability to analyse and understand research and to create valuable content
• Excellent organizational skills and attention to detail.
• Presentation skills required to deliver proposals to varying groups of individuals.
• Bachelors degree in related field required; Masters degree highly preferred.
• Minimum five years of corporate, business and management experience required.

Tags
sustainability and content strategy