Crm Campaign Senior Manager

Singapore, Singapore

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Job Summary:

CRM Marketing Activities:

End-to-end execution of campaigns, reporting and post campaign analysis
Quality Assurance monitoring review, and clarifications on brief, segmentation, configuration, timeline and against checklist
To act as final layer for vetting of campaigns before deployment (check against campaign brief/strategy, target segmentation, coverage, business objectives)
Alignment with campaign strategy and activation team to ensure consistent approach
Work with Regional HQ and Global HQ to align on processes and documentation
Act as advisory to local subsidiary providing recommendations for best practices
Project management with key stakeholders (ensuring creative are delivered and prepared, workflow management, development of cadence etc.)
Setup and run end to end campaigns on owned channel (i.e. Email, Push) and support setup of paid channels
Support in idea generation, content creation, processes automation, and review for auto-triggered campaigns
Keep up to date with the latest CRM trends and industry best practices to improve the quality of the services provided to clients. Follow best practices and ensure corporate guidelines are met.

Analytics & Reporting:

Measure, monitor and analyze marketing effectiveness of the marketing activities and assess against goals (ROI & KPIs)
Generate and report campaigns performance and overall effectiveness; including summarizing the actionable insights and offering recommendations on a campaign basis

Requirements:

Diploma/Degree in Marketing or equivalent
At least 10 years\xe2\x80\x99 experience in CRM / lifecycle marketing and digital marketing
People management skills to lead a team
Experience in email marketing; multi-channel CRM
Experience with A/B testing, messaging, and post-campaign analysis
Data driven and analytical with the ability to use insights and translate into CRM strategies
Hands-on experience in SAP Marketing cloud/Hybris Marketing/Adobe Campaign is preferred but not mandatory
Ability to work independently and under tight deadlines
Strong planning, coordination and communication skills
Customer relationship oriented and strong engagement skills
Working location: Mapletree Business City, Pasir Panjang

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