Job Description

- Minimum 1 year experience
- A senior para-professional requires broad knowledge of operational procedures and tools obtained through extensive work experience and may require vocational or technical education
- Work under limited supervision for routine situations
- Provides assistance and training to lower level employees
- Makes minor changes and checks for problems in existing techniques, procedures, services or products by following defined procedures/processes
- Problems typically are not routine and require analysis to understandAbout the Role

• Assist to assess market opportunities and conduct research to understand customer needs
• Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
• Maximize the mall\xe2\x80\x99s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
• Assist to develop and execute the annual marketing calendar effectively on a timely manner.
• Support in developing, tracking and managing marketing budget
• Plan, execute and manage advertising, promotion and digital marketing strategies
• Simultaneously manage multiple marketing and communication projects including strategy development
• Coordinate and implement marketing and online activities in line with business objectives and visions
• Develop and execute effective digital marketing strategies across all digital platforms
• Build and maintain good relationship with tenants and garner their participation in the mall\xe2\x80\x99s marcom activities
• Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
• Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies.
• Collaborate on Group-wide marcom initiatives as required.

• Minimum Diploma in Marketing or Mass Communications or relevant discipline
• Minimum 1 year\'s experience in digital marketing, events management, F&B outlets/restaurants marketing and Social Media marketing would be preferred
• Seeking for creativity, think out of the box marketing ideas from various industry
• Able to work independently as well as part of a team in a constantly evolving environment
• Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
• Strong communication, interpersonal, analytical and problem-solving skills
• Be prepared to work long and irregular hours including weekends and Public Holidays

Singapore Post