Job Description

Description

Job Outline:

• Responsible to formulate and establish long-term and short-term Go-To-Market (GTM) and branding strategies to achieve the product specific goals.
• Responsible to establish the yearly marketing programs for your portfolio/ products to increase market shares within the allocated budget.
• Responsible to effectively manage the allocated A&P expenditures of your products whilst ensuring proper segmentation/differentiation of brands in their respective therapeutics areas.
• Responsible to provide mentorship to Product Executive under your guidance with a strong sense of business acumen and impactful judgments

Duties and Responsibilities:

• To lead and provide directions to the Product Executive to establish and implement marketing activities to achieve product sales goals.
• To develop & execute strategy and roadmap for existing & new brands.
• To identify business expansion opportunities based on consumer insights.
• To perform in-depth opportunity/competitive analysis.
• To drive digital marketing & eCommerce.
• To define metrics and KPI to measure the success of the marketing campaigns.
• To contribute to the consumer global healthcare brand team for new product development.

KPIs:

• To achieve annual budget for the assigned portfolio of products.
• To manage the allocated A&P within the budget.
• To execute the approved Go-To-Market (GTM) strategic plans timely.
• To deliver management reports as required on timely basis.

Minimum Requirements:

• Diploma / Degree qualified with a background in Business, Marketing, Digital Marketing, Life Sciences or Pharmacy.
• The candidate must have at least 3-5 years' hands-on experience in product management & brand marketing in the FMCG / Pharmaceutical Consumer healthcare industry.
• Digital Marketing knowledge or experience will be a pre-requisite.
• Possess strong strategic, analytical and forecasting skills and excel in execution
• Possess good interpersonal & communication skills in engaging both internal and external stakeholders.
• Proactive, dynamic and agile, with a strong passion to excel in a highly commoditized and competitive business environment.
• Results-driven with strong sense of urgency in a fast pace environment and a team player.
• Computer literate - proficient in Microsoft Excel & Power Point. Knowledge in design software such as Adobe Photoshop/Illustrator will be a strong advantage.

TELE me at @jacechooo or WA me at NOW!
Interested candidates please submit your resume to jacechoo@recruitexpress.com.sg

Jace Choo Oi Kei
Personnel EA License No.: R1875164
Recruit Express Pte Ltd (EA Licence No.: 99C4599)

Industry

Healthcare / Pharmaceutical / Life Science / Medical Device

Specialization

Healthcare - Pharmaceutical / Life Science / Medical Device / Clinical Research / Regulatory Affairs

Location

East

Employment Type

Permanent

Salary

Negotiable

If you meet the requirements of this role, please email a detailed resume in Word document to Jace Choo Oi Kei.
CEI Registration No.: R1875164
Email: jacechoo@recruitexpress.com.sg
Tel: 67363280
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.