Regional Training Delivery And Marcom Manager, Sapac

Singapore, Singapore

Job Description


At Getinge we have the passion to perform

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge, our passion is to secure that every person and community have access to the best possible care, offering hospitals and life science institutions products and solutions that aim to improve clinical results and optimize workflows. Every day we collaborate to make a true difference for our customers - and to save more lives. Are you looking for an inspiring career? You just found it.

We are looking for a highly motivated individual to contribute towards achieving team objectives and develop in their skills in the:

Regional Training Delivery

Manage the overall plan for Academy training in the SAPAC region, supporting business objectives in collaboration with regional leadership and key resources

Organize regional trainers and coordinators in efficient execution of both global and regional training

Support Global Academy by connecting Academy strategies to regional set up and drive the ways of implementation

Marketing Communication

Build a 360 approach to the customers in Korea/ India/ SEA (KIS) to develop communication initiatives increasing lead generation based on Sales input, focusing on online/ digital communications

Implement the Marketing Communication activities based on the Getinge strategy in assigned target groups in ICU, Cardiovascular, Digital Health, OR, Sterile Reprocessing, and Life Science in the KIS region

Ensure adaptation/ localization of the global marketing communication messages to the KIS market needs

Monitor and control effectiveness and efficiency of marketing communications messages and continuously improve

Duties and Responsibilities

Regional Training Delivery (South Asia Pacific - SAPAC)

Annually conduct needs assessment on product, skills, and regulatoy training

Analysis is based on input of sales and functional leadership conducted during one-on-one\'s, through LMS reports and through utilization of surveys with key stakeholders and trainers

Develop and manage the overall regional training plan, confirmed with stakeholder for quarterly or longer time periods. Responsible for the execution of planned training programs in the region conducted by local trainers and coordinators

Manage trainer candidate proces, i.e., identify and establish regional/ local trainers to roll out global programs

Create and maintain a regional trainer and coordinator community to optimize training delivery, collaboration, and self-sufficiency

Drive an effective setup and use of regional training centers/ hubs to ensure the region can deliver training independently

Roll out global processess & procedures, tools & platforms and ensure they are followed and used regionally

Responsible for localzation of training content (translation and implementation) working with Academy e-learning and translation partners

Responsible for ensuring efficient collaboration between regional trainers and training coordinator

Obtain a connection between the different countries in the region to manage and meet the various demands

Together with the RTDM-team look for ways of collaboration in sharing trainers, training equipment and facilities between regions

Partner with management in the region (Sales, Service, HR, QRC, Finance, etc..), for training related matters

Create and analyze report to meet training data requests, comply with regulatory requirements and support management with clarity on the status of people development in the region

Represent regional needs when selecting new global tools and platforms

Together with the regional trainers contribute to the continuous improvvement of global programs by forwarding local feedback to the Academy CoEs

Act as the LMS manager for external in need for certification training. Collaborate with the responsible Getinge manager on distributor certification decisions and cost agreements

Marketing Communications (Korea, India, South East Asia)

Proactively support the KIS Sales teams with Marketing Communication activities to drive sales

Ownership of regional marketing communication launch plan for brand comm, product launches and campaigns working as a functional project-based organization

Create regional content to drive value marketing communication based on the value propositions

Discover highly valuable content in close collaboration with the global content counterparts and subject matters experts and derive marketing claims, messages and visualization

Develop, manage, optimise appropriate content for websites, landing pages and social media including contribution to the editorial plan

Develop field marketing activities (ad placements, email campaign, sales support activities) by connecting to KIS content needs

Define target group, communication objectives and detail target markets by working collaboratively with KIS sales

Secure input for internal engagement activities in collaboration with Corporate Comm (e.g. Intranet posts)

Responsibility to plan, execute, control local events and congresses based on global guidelines

Designing and delivering marketing collateral in accordance with brand guidelines including presentations, brochures, banners, packaging, internal collateral, and exhibition-related products

Budget and KPIs

Budget responsibilitiy in alignment with key stakeholders

Delivering on KPIs stated by Global Academy and regional SSU

KPI responsibility per activity within the purchase funnel (Reach, Engagement, Marketing qualified leads, Lead generation)

People Management

Be able to project lead a team and ensure cross-functional collaboration

As RTDM be able to collaborate and lead training resources located in other parts of the region remotely

Quality System Duties and Responsibilities

Build qualitiy into all aspects of the work by maintaining compliance to all quality requirements

You are an ideal candidate if you have:

Experience with capturing training needs

Experience in stakeholder management and management of needs with limited resources

Proven project management skills and experience

Academic degree (education, administration or similar)

Academic degree or equivalent within the area of business, training, sales or marketing

Strong experience from working close to the market and understanding the processes of a regional sales and service unit

Excellent interpersonal and communication skills - ability to develop strong relationship and work with senior level executives

Solid experience from working with various Office-programs and Content Management Systems

Business oriented, structured mind-set

Solutions-oriented with the ability to proactively resolve issues

Fluent in English and other language(s) spoken in region covered

Intercultural skills and capability to work in a cross-functional global team

Marketing and Communications specifics:

Academic degree or equivalent within the areas of business or marketing

Strong experience from working close to the market and proactivly supporting a sales team

Proven Marketing background (min. of 5 years) in marketing communication

Curiosity to learn and understand customer needs, and to develop marketing activities that facilitate lead generation

Up-to-date, integrative marketing, advertising and communication knoowledge (incl. digital)

Creative and strong business driven mindset with a great ability to develop effecitve storytelling

Ability to drive projects with high sense of ugency and effectiveness

A stylistic ability with a good sense for look and feel and tonality

Broad proficiency with publication design software (illustrator, InDesign, Photoshop, and Acrobat)

This role might require international travel

About us

Getinge is on an exciting transformation journey constantly looking for new ways to innovate together with our customers to meet the healthcare challenges of the future. Our passionate people hold our brand promise \'Passion for Life\' close to heart.

If you share our passion and believe that saving lives is the greatest job in the world, then we look forward to receiving your application and resume. We hope you will join us on our journey to become the world\'s most respected and trusted MedTec company.

Getinge is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, disability, protected veteran status or any other characteristic protected by law.

Getinge

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Job Detail

  • Job Id
    JD1344192
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned