Senior Marketing Strategy Manager

Singapore, Singapore

Job Description


The Experience You’ll Need: You are passionate not only about solving problems, but about getting to the heart of them in order to solve the best way, not just any way. You have the drive and tenacity to get the job done, and to inspire your team members to do the same. You have experience of working in an extremely fast-paced and fluid environment where ideas can be obsolete within 6 months or less. You are hands-on in solving business challenges and can prioritize ad hoc tactical asks alongside strategic inputs.

Required:

  • 5-8 years of relevant functional experience
  • BA/BS degree in a relevant discipline, or equivalent experience. An MBA degree is a plus
  • Experience in product marketing, business strategy or product strategy, ideally in a SaaS environment
  • Exceptional communication skills
  • Strong problem-solving and conceptual thinking skills
  • Ability to work cross-functionally across time zones, and in a team and/or matrix environment
  • Ability to influence key stakeholders across regions
The Impact You’ll Make:
  • Create positioning and messaging for target personas that demonstrates an understanding of their key business problems and pain points and articulate our value proposition
  • Deliver powerful sales content (including presentations, playbooks, customer evidence) to generate and support field conversations and drive sales conversions
  • Understand the competitive space and create external and internal documentation that differentiate our solutions in the market
  • Work with sales and client services to understand their needs and deliver training and readiness that educates and inspires
  • Be the quarterback for launching products and solutions and ensure go-to-market plans are executed in support of overall business goals.
  • Leverage market intelligence, product performance, and customer insights to support product team leaders in developing long-term product strategies and agile roadmaps
  • Understand client needs, key metrics, and the competitive landscape through market research and data driven insights to continuously improve the client experience and make recommendations for next horizon business opportunities
  • Prepare business case analysis for investments in product/functionality and act as a senior advisor to business and executive leaders
  • Drive user research to validate and experiment messaging/use cases to help alpha and beta product refinements
  • Collaborate with the marketing teams including field marketing, design and digital marketing to build comprehensive plans for content, research, demand generation, PR, brand design and product education, across all major markets.
About Us

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com. Check out the leadership team in North America here .

Our Purpose

InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.
We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers’ growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?
  • An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth
  • AI-Powered Audience Activation for the open content, media and marketing ecosystem
  • New Content and Commerce experiences for a world of connected devices
InMobi is an equal opportunity employer

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Job Detail

  • Job Id
    JD1037626
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned