Job Description

Who is Choco Up Choco Up is a global technology and financial services platform, offering revenue-based financing and business growth solutions for digital merchants and startups. With data analytics Who is Choco Up Choco Up is a global technology and financial services platform, offering revenue-based financing and business growth solutions for digital merchants and startups. With data analytics and machine learning at its core, Choco Up employs vast integrations to automate fund deployment, providing fast-growing companies with zero-equity funding in a quick and seamless manner. We currently have offices in Singapore and Hong Kong and serve businesses worldwide, providing smart-growth analytics and global payment solutions to fuel their growth. Why Choco Up Choco Up is a fast-growing startup that is solving a massive funding problem for digital merchants and startups. In 2021 we have achieved 400% growth in funding amount deployed! We have already helped hundreds of businesses across Asia and we are ready to serve thousands more with our experience and know-how. Funding gap in Asia is a trillion dollar problem and we are at the forefront of solving the problem. Why Growth Marketing Team Choco Up is looking for an energetic Head for our Growth Marketing team and plays a critical role in scaling Choco Up in Asia. This role comes with a heavy focus on developing and executing robust growth strategies in achieving our goals in user, product and revenue growths. You are expected to contribute significantly to our business goals through growth marketing. Location: Singapore What will you do Responsible for leading a regional B2B growth marketing team to drive scalable and sustainable user acquisition strategies and executions covering HK and SEA markets Develop winning acquisition strategies to scale lead generation for our platform financial products that target small to mid-sized digital merchants Develop and execute full-cycle demand generation strategies for our products and solutions in creating and accelerating predictable pipelines for the sales team in the mid to long-term Develop and execute actionable content strategies that drive user awareness across the stages of problems, solutions, products and conversions and distribute via effective communication channels Develop and execute effective strategies to nurture, activate and convert leads into opportunities from our contact database by leveraging marketing automations, CRM, product onboarding, and other communications channels Manage marketing budgets and measure performances of both inbound and paid campaigns to optimize ROI and drive sustainable revenue growth Lead and support local growth marketing team in executing online / offline campaigns and events to promote brand visibility, product education and achieve MQL target across regions Collaborate closely with colleagues from Product, Partnership,CSM team to execute go-to-market (GTM) strategy to achieve scaled product growth You should be Strong knowledge and experience in B2B growth / acquisition marketing at B2B product company Strong domain knowledge in eCommerce ecosystem, digital growth,and SME segments understanding of financial products eg. Financing,Payments, Neobank is a plus Proven marketing management experience with ability to execute marketing initiatives, eg. writing blogs & email newsletters,organizing webinars/ seminars or launching PR activities etc. Excellent analytical and problem-solving skills, ability to drive creative growth ideas Strong understanding in B2B marketing, demand generations,conversion funnels and product marketing Proactive team player and self-driver who can work under minimal supervision Passionate about startup and growth, specifically FinTech or financial services Strong spoken and written communication skills in English,understanding of Chinese is a plus Benefits At Choco Up, we value our people and believe that individual's successes make the company successful. We have a big goal and we work hard, so we want to give everyone the benefits that really help their success: Competitive packages Performance-based bonus and ESOP opportunities Medical Insurance Fast career progression Opportunity to work on cutting-edge tech innovations leading in the globe Join a prominent fintech startup and make a big impact to the lives of Asia's entrepreneurs Flat and open culture, be able to work directly with founding team Why now Choco Up is Asia's leading revenue-based financing firm, with a huge, underserved population and big addressable market (USD 100bn+) Fintech is disrupting Asia at a lightning speed and we are one of the leaders defining this industry You will wear a lot of hats and work on different exciting parts of the company You will be a key member to our culture, growth and ultimate success Website: https://choco-up.com/ Linkedin: https://www.linkedin.com/company/chocoup/